Rather than some new-fangled, unproven technology, this process uses the oldest method of mass communication - print. The recipients do not need a computer, a telephone or a television, they just need their eyes. 

"What could possibly be new about printing?" you might ask. Recent technological developments enable you to target an audience of one person with a personalised message, at a quality previously only available on the best quality printing presses. 

This presentation is not simply about new printing processes, it is also intended as an introduction to new ways of identifying prospective customers, who have the money, authority to purchase and the need for your products. 

After all, junk mail, is only junk mail because the wrong message has been sent to the wrong individual.