How do I design for digital printing?

This section deals with the design considerations for digital press jobs. In general these suggestions are intended for any designer handing PostScript files to a digital printer. 

There are also sections describing the data preparation required for variable data and colour charts which can be used by designers to see how the printed results will look in print. 

Print Quality

The quality of printing on the IBM InfoColor is very good, as printed samples will demonstrate. This method of printing yields terrific results but should not be expected to match the very best of offset printing. However some colours are available on digital presses that normal litho printing would find difficult to reproduce. However, please be aware that RGB proofs (such as Iris, Rainbow, etc.) can have a colour range which cannot be duplicated on any printing press.

Scheduling

Under normal circumstances, the turnaround time on digital printing (excluding any folding, scoring, etc.) is very short when compared to traditional litho printing. This assumes that your files are error free, print ready and that you have included complete hard copy proofs with your job. Of course, the size of your job and the workload at the time may affect the schedule. Any finishing/bindery work will add time to the schedule. When your order is placed you should get an estimated schedule of production.

Charging

Please remember that if there are mistakes within your files, or if some files are missing they will be additional delays and you may incur additional charges.

Proofing

Most digital printing companies require a hard copy of your files when you submit them for production. With each digital printing job they will usually produce an actual “press proof” at no extra charge to you. However, if you wish to review that proof prior to printing there maybe additional delays. If you require additional changes at proof stage there may be additional charges.

If a second proof is required, and additional changes are required there will be additional charges.

Pick Up & Delivery

Most digital printers offer convenient pick up and delivery. Any necessary charges will be added to your job. The production schedule will start when the digital printer receives your job. It is usually recommended that you consider reviewing your proof in person, at the printers to avoid any critical delays due to couriers.

File Preparation

One of the greatest obstacles to a successful digital printing job is inadequate file preparation. If a problem is discovered with your files, digital print companies may give you an option of correcting your files yourself, or charging you to carry out the corrections on-site. If you neglect the proofing stage, some printers may just print the job on the basis of “that must have been what the customer wanted”.

Please Note

Most of the following tips are good practice however you have a PostScript file printed, and they are not just limitations with digital presses.
 
 

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